Numbers are very important in business! Which is why behind every major store you will find professionals examining all sorts of data. Their objective is to find working solutions aimed at optimizing the overall income. Almost 100% of e-commerce stores use analytics in order to understand customers' behaviour, but none of these tools goes the extra mile, none of these tools analyzes the data from John Doe, your best customer. And you need to know what John Doe does, not just any customers who just stumbled into your website.